“If I knew then what I know now” – very appropriate words for any blogger. I started my blog late in 2015 without any niche, or any clue what I was doing if I’m being totally honest. As the world becomes more digital, it appears that everyone now has a blog in some form. I see many instagram accounts with ‘personal blog’ in the bio but no sign of any written content. I’m not complaining about this, but it does bring up the question, what is the definition of a blogger? Technically it’s someone who writes content regularly for a blog, but does being an instagram visual blogger count?
When I first started my blog, I had no idea on how to utilise social media in order to boost my page views and engagement rates. If I’m being totally honest, it’s only in the last year that I have really learned how social media can be of benefit for your blog and that’s only because of my job and how that has evolved. I thought it would be a good idea to write a few tips on starting a blog and the pros and cons. As it’s not all rainbows and flowers.
- Pick a niche. Sound simple, but I have read so many blogs that are full of crap and there’s no pattern to them. It wastes your time reading them and I think the blogger feels disheartened by their stats. For over a year my blog didn’t have a niche and I found it really hard to get any type of engagement on my posts and new followers.
- If you’re using WordPress (and I think you should), watch the tutorials that are available and sign up to receive their tips and hints on how to run a successful blog. I didn’t do this soon enough and when I eventually signed up, I found it so easy to follow and a godsend in terms of helping out my stats. There’s also a community on there called Blogging 101 and I thoroughly recommend you joining this as you meet new bloggers like yourself and you can help each other grow.
- Social media. USE IT. I never used to share my work on Facebook and I only do it occasionally now mainly because I don’t want to annoy people and some things just aren’t of any interest for my facebook friends. Twitter is brilliant for getting feedback on posts and engagement. The blogging community on there is fantastic and has been so useful for me. It’s great for seeing how other bloggers do it and learn from them, after all it’s the best way to grow as a blogger.
- Don’t be afraid to ask for help. No one can know everything. It’s impossible. But if you feel like you’re stuck in a rut, or you’re lacking content, ask for some advice, or look on Pinterest – there’s amazing ideas on there, even if it is just a short post. Keep writing! If you post sporadically, your followers will lose interest.
- Images. Try and use original content where possible. If you’re using quotes or advice then that’s ok to use stuff from the internet or Pinterest but use your own content where possible. I was guilty of not doing this but now your own images look so much better than someone else’s. It makes your blog more credible.
- Notes. Always have a notebook to hand so you can write down your ideas as you never know when they will come to you! Paperchase do an amazing Blogger’s Journal – which is on sale for only £4 by the way!
- Logo and design. Keep your blog simple, unless you know how to build a website! There are so many good designers out there who will do a decent logo for you and won’t charge you a fortune! There are some great themes too, particularly the free WordPress ones.
I think that’s all I have for now, I hope at least one person find this useful!
Thanks for reading.